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However, participants still preferred messages with high informational value over messages with low informational value.
They endorsed the need for more information about safe sleep directed towards male caregivers, and preferred messages that recognize their role in child care during infancy, representing them in a positive manner as having a critical role in infant safety.
Mothers preferred messages that were perceived as positive, affirming and personalised.
Seven patients also specifically included a patient's name in their example message: "Mr X, from our lab tests you had abnormal results, but there is help" The most preferred messages from a list of 8 pre-specified options were: i) "This is an important message from your doctor.
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Students said that messages should address the belief that "it can't happen to me" and that they would prefer messages delivered by outside experts who could share the data.
And Nielsen says that 56% of consumers prefer messaging to calling, with 67% expecting to message more over the next two years.
What they do highlight, though, is that while consumers overall prefer messaging over face-to-face interactions with businesses (and millennials even more so), businesses haven't quite caught up to this new world yet.
In the more remote mountain areas, people preferred radio messages and hand drawn cartoon "comics".
In focus groups, participants preferred simple messages; however, they did not always respond appropriately (Nesheim and Yaktine 2007).
Chinese youth prefer instant messages to e-mail messages; they play games, form communities and even adopt virtual personas, or avatars, which requires selecting an online image or personality and then buying that character virtual clothes, hairstyles, furniture and perhaps even a virtual pet that must be fed with virtual pet food.
Although the survey did not ask teenagers why they preferred text messaging, other research has linked its rise to providers' sale of cheap packages of several hundred messages.
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