An online survey of 218 marketers from several industries found that 57percentt preferred authentic-sounding names, but that 60percentt of the respondents had to seek outside help to come up with names because most had already been taken.
"They no longer seek the standard, thin-walled modern-type home and prefer authentic features such as high ceilings, Victorian fireplaces and ornate cornicing".
A statistic from Yotpo's research suggests consumers prefer "authentic customer photos" versus "professional photos" generated by the company, the percentage who prefer customer photos is 77%.
Today, Ms. Lassers said, boomers prefer an "authentic hotel that reflects the local character of the destination".
Burritoville, a restaurant chain beloved by hungry folks on a budget and disdained by people preferring more authentic Mexican food, seems to have gone the way of free-market capitalism, with all of its Manhattan restaurants suddenly closed.
Dr. McGraw says he prefers "the authentic self," a term that has helped put two million copies of his self-help book "Self Matters Simonon & Schuster) in print and kept it on the New York Times best-seller list for 43 weeks; his "Self Matters Companion" went on sale last week.
Cruising felt contrived: The forced dress code for dinner, the games on deck four and the jewelry sale on deck five, the all-you-can-eat buffet, the constant crush of people... We would've preferred a more authentic experience at a smaller hotel, with lots of sightseeing opportunities, and evening walks into the nearest town for local food, people watching and cultural immersion.
The focus groups had a clearly preferred simulation in authentic roles in their own workplace.
Whiskey, Guinness beer, or any other Irish alcoholic beverage is preferred for an authentic Irish toast.
Discerning Bird players may prefer the most authentic experience possible, however, given that the addictive qualities that made Flappy Bird so madly popular were down to the game's precise control mechanism and difficulty.
This is a very personal thing; if you'd prefer a more authentic Nutella-like flavour, you may be better off with a good-quality milk variety instead, and if you're determined to use up those eggs, stick in whatever comes to hand (I had some very nice chocolate chip cookies recently, made by my eight-year-old niece with half a Santa Claus and some chocolate coins).
