About 60percentt said they selected a hotel based on their "own needs and preferences," rather than choosing from their company's or client's list of preferred hotels.
Voters should be entitled to express positive preferences rather than make often bad guesses about second-best choices.
The senator accused Judge Bork of selecting evolving rights based on his own preferences rather than neutral principles.
On this view, known as emotivism, right and wrong are relative to individual preferences rather than to social standards.
The current system means if voters want to nominate their own preferences, rather than the preferences of their party, they have to number every Senate candidate.
The immediate advantage would be that people could choose a plan that fit their own preferences, rather than having to accept a plan chosen by human resources.
Mr. Gerstner said he doesn't expect that to be a problem, especially if customers make more general requests about room preferences rather than ask for specific rooms.
"Consumers will be able to choose on the basis of price and personal preferences rather than pick up a Coca-Cola product because it's the only one on offer".
Facebook's "data-base of affinity", as Elliott calls it, which is based on its users preferences, rather than intentions, has great potential for Facebook to power brand advertising, rather than direct response, he says.
They also make for better rankings of graduate-recruitment schemes: the researchers of these rankings often interview students about their preferences, rather than interrogating those who have actually started a new job.
This year, ranked-choice voting, in which voters rank their preferences rather than choose a single candidate, encourages candidates to "pretend to be nice to each other," said Bob Brigham, a social media consultant and former Newsom staff member.
