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The battle for the future of business will be won or lost based on predictive awareness.
In my book Future Smart I published a study of findings that makes the case for the immense importance for business developing a predictive awareness.
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Using the cut-off value, the score had sensitivity of 87.50% with positive predictive value (PPV) of 80.77% and specificity of 84.38% with a negative predictive value (NPV) of 90.0% for predicting awareness recovery (Table 5).
However, individual characteristics such as gender, occupation, location, and age were not significantly predictive of awareness.
In this paper we investigate the utility of an explanatory and predictive account of awareness in the (re design of complex human computer interaction.
The hope is to find that activity in a particular part of the brain, or a particular pattern of global brain activity, which will be strongly predictive of conscious awareness.
There is substantial evidence that a "top-down" flow of neural activity (i.e., activity propagating from the frontal cortex to sensory areas) is more predictive of conscious awareness than a "bottom-up" flow of activity.
Research supports the conclusion that Chinese phonological awareness is predictive of English phonological awareness, and such association seems to be bi-directional (e.g., Chien et al., 2008; Chow, 2014).
In their work the authors referred to three fundamental objectives, namely the discovery of security-relevant data and information, target situational awareness and predictive analysis.
The next time someone presents brand research, ask about evidence of causality particularly, if and how findings about attitudes and awareness are predictive of consumer behavior.
However, one thing is certain: those who have a stake in the future -- all of us -- must develop a new awareness for predictive technology and how it can and will be used not only to describe the present but also to forecast the future and, in the process, remake it.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com