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This can make it harder for the manufacturer to predict demand, potentially driving up costs.
Mr. Winthrop was hesitant to predict demand that far in advance.
Of all creative media enterprises, Hollywood is the most confident of its ability to predict demand.
Another reason is that American firms are less adept at capturing and using customer data to predict demand.
For me, it did two things: from a volume standpoint, it made us say: how can you predict demand in an unpredictable, vast and scary environment?
Mr. Pinault said that the effects of the credit crunch had compounded a general drop-off in consumer confidence, making it harder to predict demand.
Similar(18)
Canalys predicted demand from the corporate and consumer markets would continue to soften until next year.
The UN's Food and Agriculture Organisation (FAO) predicts demand for food will increase 60% by 2050.
Since then the actual growth we have experienced is already outstripping the predicted demand for HS2".
The World Steel Association predicts demand will fall by more than 2 per cent this year.
OPEC says oil demand has begun to recover, although it predicts demand will remain soft through June 2010.
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