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Not before time, though, Sega has applied some deep thought to what used to be its most precious franchise, and returned to its roots with Sonic Generations.
This is all rumor and innuendo and I don't think Sony will allow their precious franchise to fall into enemy hands.
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Frankly, if this works box-office wise, expect every studio that holds Marvel characters to start their precious franchises over from scratch, in order to avoid losing the rights to the Mouse House.
In fact, it seems to have precious few franchise anythings.
Thanks to the closeness of the race and the divide between state and national polls, both Republicans and Democrats will head to the voting booth next week clutching something almost as precious as the franchise itself – a reason to believe.
Adelphia Coliseum has 144 luxury suites, the most precious commodity for a franchise owner.
IGN's Travis Fahs was critical of the Saturn library's lack of "fresh ideas" and "precious few high-profile franchises", in contrast to what he described as Sega's more creative Dreamcast output.
The Brewers are trying to do something precious: win the first World Series in franchise history.
Angelina Jolie's "Jane Bond" romp Salt may have fared better than Knight and Day at the box-office, but it still offers precious little to suggest a Bourne-style franchise ahead.
And you can let sports franchises lay claim to its precious core.
United Artists remained the maverick studio until the 1990s, when it became a financial football (its most precious assets were the James Bond and Pink Panther franchises), kicked around by various bankers, promoters and avaricious studios.
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