We identify two practices of personalization.
Popularized by Amazon and Netflix more than a decade ago, personalization is the practice of tailoring information to people based on what they are looking for, what they have found interesting in the past, what their friends have engaged with, or based on explicit inputs like their interests.
The Catholic Church, in particular, has doubts about aspects of personalization.
"We trade privacy for various levels of personalization.
"The top candidate was particularly advertised and a degree of personalization came into the German system".
Others scour accessory catalogs in search of personalization, the touch that says "me!" with resounding clarity.
"The future of media is an ever-increasing degree of personalization," he said.
Her software-agent services have provided a form of personalization to online shopping.
The rise of the social web promised a new era of personalization for globe-trotting.
"Think of personalization this way," said Chris Winfield, who publishes an electronic newsletter called The Search Engine Market Insider.
