Companies say endorsements are a sound business practice: branding, advertising, whatever.
In a practice branded "eugenics" by campaigners and a would-be donor, the London Sperm Bank has banned men with dyslexia or other common conditions it described as "neurological diseases" from donating.
In practice, brands and advertisers contact regular social media users to license their content for advertisements or other creative materials, either via email or social media comment.
Finally, in daily pharmacy practice, branded substitution is sometimes observed, where a generic prescription is being filled with the branded drug.
As usual, he yells his own name over most tracks, practicing brand reinforcement with all the subtlety of a crude graffiti tag.
The practice of "pattern branding" among the Turkana consists of branding a set of regular, geometric patterns over the coat of the favourite-ox.
Is Mishra defining through his literary practice a brand of cosmopolitanism that is resistant to the more fashionable proclamations about cultural mixing popular in the West?
In the throes of a spiritual crisis that threatens his faith, he has traveled to the Vatican, where he is dispatched by the sinister, glowering Father Xavier (Ciaran Hinds) to witness Father Lucas practice his brand of hocus-pocus.
And rather than selling puritanism, they practice a brand of populism that plays more on the resentments of poor Egyptians toward the cosmopolitan elite, potentially including leaders of the Brotherhood.
After careful analysis of the two, we discuss the likely impact social media will have on the practice of brand management.
