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The loss of goodwill is more than just a minor PR bump for the company: it needs more willing evangelists, not less.
The campaign debuted at Barneys with 17 transgender models and a PR bump through work with iconic photographer/filmmaker Bruce Weber.
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Salt Lake City's popularity is due to a post-Olympic PR buzz, and Omaha's bump is the result of summer flash floods that placed many dislodged residents as well as federal relief workers into local hotels.
But soon after he arrived he bumped into a PR for Jean Paul Gaultier in the street who liked his hair (an asymmetric mohawk he'd styled himself, he's cut his own hair since he was five) and who introduced him to all the right people.
Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows?
And let's bring in some flashy creative, bump up the fees, so that it's art and not PR.
The actual number of new hires is also 24 not 25, which bumps the total Twitter staff up to 450 people, Twitter PR rep Carolyn Penner tells me.
Her PR pushes through the curtain that briefly cocooned us and Gainsbourg says goodbye, standing up and patting her bump.
Bump bump bump kerbump.
Chest bump?
Fist bump?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com