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Language, she said, was "very powerful in shaping people's views and shaping our culture".
Some stories in particular – signature stories – are extraordinarily powerful in shaping a company's brand, culture and future.
Disaffection with President Bush, the Iraq war, and other concerns such as rising gasoline prices and economic anxiety are proving more powerful in shaping voter attitudes.
Ask any American about Milliken, and you'll most likely get a blank stare, though the effects of this case have been at least as powerful in shaping public education as Brown.
New research finds that stories about consumers' positive experiences with a brand significantly increase users' engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media.
Treweek added: "I am not in the business of wanting to offend anyone, but I do want to gently challenge people". Language, she said, was "very powerful in shaping people's views and shaping our culture".
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If you need proof that the press is not all-powerful in shaping public opinion, check out the car market.
Boettcher thinks partisan loyalties play a powerful role in shaping how people think about casualties.
"Formal education is a powerful force in shaping our historical understandings," Sneider noted.
His ideas exerted a powerful force in shaping future research in genetics and cell biology.
Research has shown that television has a powerful influence in shaping views about African Americans.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com