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ITV will certainly aim for a more populist approach and the powerful in racing will decide to feel grateful about that if it reverses the recent downward trend of TV audiences for races such as the Derby.
The downward trend will continue.
What explains the downward trend?
There's a downward trend in attendance".
This follows a long-term downward trend.
The next year, murders resumed a downward trend.
The decline extended a downward trend since 1997.
How to stop this downward trend?
"I believe that downward trend is a blip," he said.
Technology heavyweights on the Nasdaq followed the downward trend.
The dollar "remains on a downward trend," he said.
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