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The attrition from the traditional brands continues to offset growth in the power brands.
But big "power brands" have been losing market share to smaller rivals.
Mr Clarke says there is little overlap between the power brands and the businesses being sold off.
Operationally, however, progress remains good, with double-digit sales growth in power brands and steady progress in JD Williams.
Megabrands, also known as power brands, are the mantra for corporate executives seeking faster growth and bigger profits.
But these global consumer power brands are losing ground to smaller brands in Indonesia, India, China, and Brazil.
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"It was a power brand that they had a lot wrapped into".
Power Branding, which helped St. John's Univeristy find its new identity in 1994.
Power Branding, which specializes in athletic branding, have cured Elon College in North Caroline of its identity crisis.
Herd mentality Safe for now The Trainspotting generation Van demons' land Going native Striving for Harlow Reprints Related topics United KingdomThe ultimate expatriate power brand is Lifebuoy.
"In the simplest terms, we see this as the opportunity to be the new power brand in the global information industry," said Gustav Carlson, Thomson Reuters' chief marketing officer.
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