"pouring effort" is a correct and usable phrase in written English.
It's usually used to express a great amount or intensity of effort. For example, "He's pouring effort into his studies, hoping to get into an Ivy League college."
Overcrowded classrooms and distracted parents can make pouring effort into school work feel pointless.
Researchers pouring effort into one project can be less than kind to rivals' efforts.
The high ranking of personal recommendations underlines how pouring effort into marketing can only get an app developer so far, says Forrester.
Microsoft is gradually getting its services-centric focus and three-screen act together — and building in the syncing links across its OSes make that sort of unification worth the buy in, pouring effort into cloud services such as OneDrive, SharePoint and OneNote.
To the extent that they're pouring effort, time, and money into selling CDs, they look like they're not focusing on the future.
So both campaigns are pouring efforts into their "get out the vote" operations.
The winner will be offered a "$10,000 salary package" for their pouring efforts.
But even more critical -- if an organization calls itself "Students First," then shouldn't it be highlighting the successes of students and schools who are making changes, pouring its efforts into SUPPORT for students (not negative campaign tactics), and helping uplift our students by telling positive stories about their accomplishments?
Primary election campaigns can be highly unequal too, with different candidates pouring their efforts into different states.
In March, the company promoted William Lynch, then the head of its Web division, to chief executive, signaling that it was pouring its efforts into the growing digital side of the business.
With no major hybrid models to prop up sales in Japan, as they have for Honda, Nissan is pouring its efforts into creating a market for pure electric cars with the first models in Japan and the United States next year.
