So begins a five-week tournament that has the potential to capture the nation's imagination.
The investment will run to £60bn, and the UK supply chain has the potential to capture up to 60% of that spending.
We put so much into it, because it had so much potential to capture the imagination – and we were still clueless about whether that would work.
Rooftop farms have the potential to capture millions of gallons of storm water and divert it from the sewer system, which can overflow when it rains.
It is that rarity, a phenomenon with the potential to capture a wider audience, offering a genteel and disciplined alternative to both the slack look of hip-hop and the menacing spirit of goth.
Starting April 9, "Ready for Love," which several NBC executives praised this week as having potential to capture the female audience that loved "The Bachelor" on ABC this winter, will move to Tuesdays.
The potential to capture an even bigger share of online commerce is, says Mr Jordan, enormous.One of the great attractions of eBay is its entertainment value; like any great flea market you never know what you will find.
If we discard highly speculative possibilities such as seaweed farming and capture of CO2 over Antarctica, a conservative estimate of the third way's potential to capture atmospheric CO2 is that, by 2050, it could be drawing down around 15 gigatonnes per year – a little less than is needed to reduce atmospheric concentrations by 1ppm.
"The bar code was created to speed up the checkout process," said Peter Sealey, co-director of the Center for Marketing and Technology at the University of California at Berkeley, "but it gave the potential to capture point-of-sale data, and in the mid-1980's it shifted enormous power from the grocery manufacturers to the grocery sellers".
'Score for a Hole in the Ground' will not be joining the Pogues' 'Fairytale of New York' at the top of the charts, but it does have the potential to capture the public imagination in the way of Antony Gormley and stimulate the debate about the boundaries of music itself.
