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Discover Ludwig"potential users" is a correct and usable phrase in written English
You can use it to refer to people who might use a product or service, or receive a benefit from it. For example, "This new website offers a number of features that could be attractive to potential users."
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Obviously, potential users should be careful.
Yes... * 400 million webizens is a lot of potential users.
Dr. Kanade said that safety remained the biggest concern for potential users.
A handwritten sign taped to his photocopier warns potential users that the machine is broken.
He also counselled caution on managing the expectations of potential users.
"You're battling for the mind share of millions of potential users".
Potential users simply have to type in their postcode to access the site.
Two other general advertisements speaking directly to potential users will run between the two holidays.
It is now out of stealth mode and getting good reviews among potential users.
He said the university had spoken to potential users, but he would not identify them.
But gathering feedback from potential users is also an approach that companies should apply more.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com