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"Adding a lot of value to the choices customers have" is pretty strong PR-speak, but in the context of the whole quote it sounds like Amazon sees its games as potential selling points for Fire devices.
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This is a potential selling point for many consumers in China, where food and product safety scandals have prompted demand for goods manufactured in other countries.
Being able to manipulate how fluid travels over the surface of fabric in channels means Atacama's technology can be incorporated into apparel design and shown off, a potential selling point for sportswear labels.
Access to personalized soundtracks is one of Pandora Premium's newer features, and a potential selling point for the company's top-tier service, along with this new Google Assistant integration.
Stull admits more studies are needed, but the initial findings suggest better gut health may be another potential selling point for making insects into a common food source.
In China, Tesla's potential selling points include the safety record of its vehicles.
Again, a lot will depend on regular comfort levels with this in terms of making it possible for use on roads, but it's a big potential selling point if that's the way lawmaking trends.
Woodward's comment to United's investors in a conference call last week pointed to this potential selling-point over City.
One of the bigger selling points for potential advertisers is the ability to target users with more personalized ads, thanks to the data Pluto TV would have on signed-in users, which could be pulled from social media profiles, or even their own on-site behavior.
The intelligent search capabilities and their availability on the Web are unique selling points for Analog Devices.
As selling points for the DSC technology the prospect of low-cost investments and fabrication are key features.
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