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And then there's the potential reward.
Big risks, this argument goes, deserve the biggest potential reward.
But with risk comes potential reward, analysts say.
Astacio, 32, carries the most risk but also the greatest potential reward.
The reward, or potential reward: a raffle with coveted floor seats as its prize.
In both conditions participants (N = 28) were given a cue indicating potential reward.
Their potential reward is far greater than the regulated profits of utilities because they sell at market prices.
The Hermes model offloads all the risk on to the "independent" courier, but the potential reward is absolutely limited.
Schneider undoubtedly understood the risk that came with investing in Harvin, but he also understood the potential reward.
Neuroscientists think that the middle part of this region is where the brain judges the value of a potential reward.
Asked why, he pauses an instant, then says he loves the excitement, the risk and the potential reward.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com