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Each potential respondent was reminded of the survey two times if they had not responded.
Unlike companies like Greenfield Online, NPD Interactive and Socratic Technologies, which compile research by attracting a panel of people who fill out detailed demographic and lifestyle profiles, Harris, in essence, spams potential respondent.
Once they reach a potential respondent they immediately screen for future behavior -- will they go to the polls?
To survey members of an organization, for example, I would have to print hundreds of copies of a physical form -- each of which might be several pages long -- and provide self-addressed and stamped envelopes for each potential respondent to ensure confidentiality.
Four approaches were taken to assess potential respondent bias.
If the household was still without potential respondent, the sheet was marked 'absent' and left unfilled.
Similar(21)
Potential respondents were not pressured into responding, and could have chosen not to be interviewed.
Potential respondents were contacted only once, with no follow up of non-responders.
A tough question, and one that a number of potential respondents declined to answer, some silently, others with testy eloquence.
The panel consists of potential respondents who have been recruited through online, telephone, mail and in-person approaches.
No potential respondents withheld consent.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com