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Raymond Carver once remarked that he was more interested in the people he wrote about than in any potential reader.
While undoubtedly manipulative, with these methods the decision to click still, nominally, remains with the potential reader.
How would you pitch the book to a potential reader who has not read the comics or watched the series?
Stylistically, there is often a "look at me" tone to the books, offering the potential reader a sizable helping of personality as well as management practice.
And then, in 1987, King published four novels within a 10-month period, three of them standalone books with something to offer for nearly every potential reader.
Automatically, unconsciously, with every reading I find that I've inadvertently donned the spectacles of another potential reader, pretty much at random.
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Will potential readers still care?
Redbook is teaming up with a company called House Party to better reach readers and potential readers.
Many potential readers must have been put off by the clowning and the belligerence.
Getting the word out to potential readers, though, has not been easy.
Even a word like "investing" in a title can scare away potential readers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com