"potential profitability" is correct and usable in written English.
You can use this phrase to refer to the general possibility of achieving a profit in the future. For example, "The company has done extensive research on the potential profitability of the new product line."
BT dramatically warned on profits in October as it emerged that BT Global Services had overestimated the potential profitability of many of its biggest contracts, including its part in the upgrade of the NHS IT systems.
Lately, drug companies have come to recognize the importance — the potential profitability — of combating infectious diseases.
For all the hoopla over the potential profitability of next-generation services, Vodafone is sticking to cautious predictions.
A badly implemented idea is doomed to lose its potential profitability.
Use enterprise budgets to compare the potential profitability of different crops that you might plant in the high tunnel.
A socially responsible investment (SRI) investor is constantly balancing the potential profitability of an organisation against how sustainable and responsible its business model is.
The bridegroom, 25, analyzes potential client profitability at the New York office of IPG Mediabrands, which manages advertising companies.
The money that was spent on those brands will now be put behind Camel and Salem cigarettes, two products that the company said offered greater potential for profitability and growth.
In this paper, two ethanol processes integrated with a softwood pulp mill are compared with regard to their steam demand, process integration potential and profitability.
Deutsche Bank has added to the upbeat mood by also issuing optimistic comments on the sector: While we recognise the complexity of the investment case for housebuilders may have increased as macro factors have grown in importance, we believe consensus estimates and stock valuations are yet to reflect the scale of the upside potential to profitability and returns that house price inflation brings.
These are empty reasons that rarely contribute to the progress of your business, and its growth potential and profitability.
