Just consider the potential consequences of, say, bringing out a plate of slightly overdone fish.
When you start to think about the potential impact of, say, droughts on the livelihood of farmers, especially in poorer countries... well, you get the point.
"The company continues to believe in the potential" of Tarceva, said the statement, which was unsigned.
"Chris's work has completely redefined and expanded the inherent potential of comics," said Ivan Burnetti, a fellow cartoonist from Chicago.
"People who realize the potential of DNA," said Katherine Borges, a co-founder of the International Society of Genetic Genealogy, "will go to great lengths to get it".
As a payments company we were very intrigued by the potential of Bitcoin," said Gordon.
"The explosive potential of Chechnya," says Enver Kisriev, a Dagestani academic, "is being dispersed through the north Caucasus".
So the emphasis really is on the "long-term" earning potential of VR — say five or even ten years hence.
"When a person is moving, they want to cut out any kind of potential surprises," said Mr. Ehrhardt of Movers Not Shakers.
"Yes, we think it has a lot of potential," said Jeffrey Edell, the president of DIC.
