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Posing as a potential merchant, BitTorrent's lawyer was sent an email in November by an affiliate network promoter pointing to a guide on his website.
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Kireego leverages on the challenges budget, time, and expertise constraints faced by independent merchants, their desire to develop a mobile relationship with their customers, and the untapped potential of local merchant networking.
This greatly increases the potential footprint of merchants — something that's attractive to any merchant that has to send potential customers through the unfortunate scenario of flipping through multiple pages and signing up for putting in credit card information for the nth time.
One potential draw for merchants is avoiding the fees and risks of fraud and chargebacks associated with credit cards.
To prove the technology's potential, last December a 10,000-ton merchant ship called the Beluga SkySails left the port of Bremerhaven, Germany, for Venezuela.
For instance, what's the potential impact on local merchant expertise getting supplanted by mountains of behavior data, curation and social recommendations?
Merchants see potential.
The system also maintains user data and can tell merchants and potential advertisers about popular places in the city.
They did this by communicating to merchants the potential of DEB for presenting economic events in a financial form that enabled them to evaluate the amount and profitability of their business investments and provided data on which to base decisions designed to enhance the "Value and Condition of his Estate" (Stephens, 1735, p. 4).
The company is clearly ramping up its efforts in helping retailers and merchants reach potential customers using the site, who have been pinning and sharing more aspirational items to their boards, if not always clicking through and buying.
The potential to help worried merchants compete with Amazon has drawn a new $40 million Series A funding round to Standard Cognition, led by Alexis Ohanian and Garry Tan's Initialized Capital.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com