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Mr. Forgeard sees potential markets for Airbus-built military refueling tankers, electronic warfare and maritime patrol craft.
Polman said countries where online shopping is already popular – such as China – were potential markets for direct selling.
The advent of digital distribution could broaden potential markets for foreign films that might never have won widespread audiences.
"Helping developing countries to grow is not only the right thing to do, but it also increases potential markets for us all.
Diabetes is one of the biggest potential markets for drug manufacturers, with more than two million sufferers in the UK alone.
The phenomenon is sometimes referred to as "disease mongering," redefining what is normal and abnormal in a way that widens potential markets for those who sell treatments.
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The potential market for COX-2 inhibitors is enormous.
The move opened a large potential market for Zoltar.
The potential market for ivory is just as huge.
"It is a potential market for us and China sees Asean as a potential market for them".
The potential market for Lotronex was enormous: about 15percentt of Americans have irritable bowel syndrome.
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