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Discover Ludwig"potential market" is correct and usable in written English.
You can use it when referring to a market or group of people who could potentially purchase a product or service. For example, "We looked into the potential market for our product and found that millennials were our target demographic."
Exact(60)
So the potential market is large.
Another potential market is the automobile.
Again, the potential market is vast.
That is a huge potential market.
Big businesses, too, are a potential market.
The potential market leaves manufacturers wide-eyed.
Computer education represents a vast potential market.
Market profiles characterize each potential market.
"potential market for or value of" journal articles.
The potential market for COX-2 inhibitors is enormous.
The potential market would be -- well, think of it!
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com