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Exact(11)
This figure for potential "impressions" is obtained by adding together the number of users who followed every account that tweeted or retweeted a link to the articles.
For example, if an influencer with 25,000 Instagram followers posts three times, that's 75,000 potential impressions.
Potential impressions are a great way to compare how far-reaching one program will be versus another.
Unlike potential impressions, reach doesn't take into account how many times influencers will post on each channel.
If they also post once on Facebook, where they have 100,000 followers, that would total 175,000 potential impressions.
Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement.
Similar(49)
And yet, each tweet represents a potential impression made on the follower, analogous to marketers seeking to make impressions on consumers to influence them to buy a product or service.
With roughly 19.2 million unique monthly visitors, a Yahoo Games buyer would gain access to a staggering number of potential ad impressions and a variety of possible units: banners, pre-, post- and mid-roll video, as well as custom advergames.
Moreover the available studies have focused primarily on potential applicants' impressions of organizations as employers in the recruitment process.
The more the Tories say about immigration, the more they sound like a single-issue party rather than a potential government.This impression has caused jitters throughout the Conservative Party.
In May, Ethiopian Prime Minister Hailemariam Desalegn accused the ICC of racist bias and of "hunting Africans". That kind of sentiment could prove useful in the weeks to come, to counter the potential negative impression created by pictures of Mr Ruto in the dock.
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