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"potential followers" is a correct phrase to use in written English.
It can be used to refer to people who may become followers of a certain person, entity, or idea. For example, "The politician is hoping to attract potential followers with his message of change."
Exact(21)
Be cautious though; following too many people may draw potential followers away.
The number of potential followers will still be very low".
They have randomly murdered far too many of their own potential followers.
Well, in part — Mr. Slap surely did not wish Presbyterianism on potential followers.
The petty rancor and unassuaged disappointments of a resentment-filled life burn on every page, in ways one would think might be more demoralizing than inspiring to potential followers.
And Catholicism was bringing itself down with one vile child abuse scandal after another, and further alienating followers and potential followers with its disapproval of gay marriage and acceptance of women in the church.
Similar(39)
When a potential follower is deciding whether to click the follow button, they're going to give your profile a couple scrolls.
If it's not visually appealing to them in those next 10 seconds, you likely just lost a potential follower.
We focus here on potential new followers L of S that were already following a follower of S. That is, we only examine three-actor relations in which L→R and R→S.
You can see who your "Mega Fans" are (the ones with the greatest reach and potential influence); follower growth over time, the gender breakdown of a follower base compared to the average Twitter audience, and the geographic breakdown of an audience compared to that of the average Twitter audience.
We identify the most significant factors (reciprocity and the number of retweets that a potential new follower receives) and propose a simple probabilistic model of this effect.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com