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Discover LudwigThe phrase "potential clients" is correct and usable in written English.
You can use it in contexts when discussing customers or clients that are prospective or possible, but not yet confirmed. For example, "We are actively looking for potential clients to increase our market share."
Exact(59)
Potential clients abound.
He conducts due diligence on potential clients.
He would stand nearby assessing potential clients.
— to think differently about potential clients.
But the universe of potential clients is much larger.
It even allowed potential clients to freely browse her gallery.
Now, she said, trade requests from potential clients have soared.
Potential clients may be deterred by being given unequal rights.
And then there are those besuited presentations to potential clients.
Can I present the work as mine to potential clients?
And there are more potential clients to win over.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com