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The phrase "potential buyer" is correct and commonly used in written English.
It refers to someone who is considering purchasing a product or service. Example: The marketing team focused on targeting potential buyers through social media ads and email campaigns.
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Kingfisher was another potential buyer of Sahara.
But my potential buyer wasn't happy.
She declined to identify the potential buyer.
He has already found a potential buyer.
CMS did not disclose a potential buyer.
Doubly desirable, then, to a potential buyer?
Enron would not identify the potential buyer.
The fence found a potential buyer.
It is understood to be looking for a potential buyer.
"The potential buyer is definitely an outlier," Mr. Hoyt said.
A potential buyer may be put off by the suicide.
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CEO of Professional Science Editing for Scientists @ prosciediting.com