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"potential business" is correct and usable in written English.
You can use it to refer to a possible or likely business opportunity. For example, "We are always looking for potential business opportunities in the local area".
Exact(60)
The paper concludes with the potential business benefits that potentially can be achieved.
The company highlighted the potential business benefits of the plan.
The company stood to lose millions in potential business.
Red tape is probably a potential business owner's biggest obstacle.
Canadian firms are seething at the loss of potential business.
We started our Contracts Finder site by presenting £50bn worth of potential business opportunities.
Ebay and Yahoo officials declined to discuss any potential business arrangements.
Potential business partners could even haggle with each other to decide whether they want to cooperate.
Does it color your interactions with older employees or potential business partners?
Elsewhere, officials typically justify luxury suites as a unique setting for romancing potential business partners.
Not everyone is as enthusiastic about potential business applications of cloud computing.
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CEO of Professional Science Editing for Scientists @ prosciediting.com