Some would undoubtedly go on devising innovative marketing projects to sell an irresistible product to potential sponsors, broadcasters and audiences.
Similarly, a recent training course for potential female broadcasters, organised by the BBC, had more than 500 applicants for 33 places.
There's also the potential for broadcasters or websites to buy time on the moveable camera to track live news, sports games or events.
Daniel Graf, Kyte's 32-year-old co-founder, sees each of the world's hundreds of millions of camera-phone owners as a potential television broadcaster.
She highlighted the success of Hell's Kitchen, a £50m global franchise, as an example of the potential the broadcaster has to increase revenues from exploiting its content internationally.
Mr. Albrecht said HBO had already edited episodes of "Sex and the City" and shown them to outside parties with an eye toward potential sale to broadcasters.
However, legislative change would be needed to alter the status quo on retransmission fees, and here there's a major potential stumbling block; broadcasters feel that the culture secretary, Jeremy Hunt, is unlikely to want to tackle the issue.
Players with "potential downside" include broadcasters, Cisco and Motorola, says Arbogast.
The winners will be awarded on September 17th, where their formats will be pitched to representatives of potential buyers from broadcasters, brands and social networks.
So digital reduces both the traditional incentives and the means of funding public service broadcasting, and gives these broadcasters another potential route to market shorn of their current regulatory obligations.
