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Note that the poster changes the correct color of the light sabers; Luke is seen wielding a red lightsaber while Vader wields a blue one, while in the movie Luke's saber is green and Vader's red.
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In Lagos, multicoloured APC posters ("Change!") adorn walls in huge numbers.
Giraud's images have appeared on stamps and been exhibited, while his limited-edition prints and posters change hands for thousands of euros.
Millions of people bought wristbands and posters, changed their Facebook profile picture, shared the video, and discussed it.
The mix and match décor of nautical paintings, hulking moose head and Liqueurs Dolfi poster never changes.
In addition, Rocketeer's original Art Deco poster was changed because it failed to draw attention to the cast, including then-current James Bond, Timothy Dalton.
I wondered: How was it possible for something as quick as a 10-second reading of a poster to change someone's emotional state?
You can only control who sees those posts by asking the poster to change the privacy settings, asking the poster to remove the post from Facebook, or by untagging yourself from the post.
"If the posters could change one person's life, then it's worth it".
Robin Arnold, director at Digital Media Technologies, which consults on outdoor campaigns, has used camera technology in projects to enable digital posters to change when they are being watched.
It would be interesting to know whether humanist posters actually change minds or whether religious ads succeed in putting bums in pews.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com