Ghughuti Basuti, who began blogging in 2005 in English, has shifted to posting more often on her Hindi blog.
For Facebook, "frictionless sharing" was a thinly veiled cover for the company's true goal of getting users to post more often, and increasing the amount of data available for ad targeting.
But it found that sites could get even more referral traffic by posting more often to their Page.
If you're trying to one-up your competition, you might consider posting more often than they do.
Users who do broadcast to Snapchat Stories are posting more often, at least, and are using more Geofilters.
Part of the reason organic visibility is declining is the sheer volume of content on social media; don't make the problem worse by posting more often.
Update: News outlets and those producing urgent content like TechCrunch should post more often, but they will end up cannibalizing some of the engagement from their past posts.
It comes as little surprise that weak ties bring more novel information into your feed, and strong ties propagate what you post more often.
The Local Guides program, for those unfamiliar, is meant to help Google increase the number of high-quality business reviews on its site by encouraging top reviewers to post more often in exchange for a variety of benefits.
