This means first defining the goals of your marketing campaign in terms of both the results you expect and the media you expect to use as part of it: flyers, brochures, sales letters, postcards, Web content (pages and podcasts), radio ad copy or video scripts.
The project is the brainchild of local parish councillor Dr Hugh Pratt, who worked as an engineer in the States and has toured many of Wright's houses; not content with a postcard, he wanted to bring an entire building back.
For this, there's a WordPress plugin available, as well as a "Custom Network" feature which lets developers configure any web server to receive content via the Postcard API.
We can look at pink planets and green galaxies to our heart's content, but if the postcard has a postmark and a hand-scribbled note, we'll probably like it better.
Avoid: Things to avoid include moldy postcards (they will never become un-moldy), really badly battered about unless there is a sentimental or content reason for getting the postcard, foxing (spots and age marks) and grease marks (these detract from the overall look), stains such as blood, grime or water, too many folds or creases, tears, etc.
Photographs of the vintage hotels and inserts of old postcards add an additional level of content that is guaranteed to trigger wanderlust — and collector's envy.
Why? Use evidence from the text to make sure you have the content and tone of your postcard right.
Asked how the relevant data would be separated from the contents of postcards, for example, the spokesman said: "That would be something the postal services would need to address if they were requested to do so".
These postcards from the edge vary greatly in tone and content.
"A jigsaw postcard," explained a handwritten note inserted amidst the scrambled contents.
