To their credit, ReviewMe requires bloggers to disclose that they are being paid for the post, and advertisers cannot require a positive post (PayPerPost makes disclosure optional and advertisers can require positive posts).
Let's pretend the weather map is Buzzfeed, Mashable or Huffington Post -- advertisers should pay for the naming rights of major weather patterns.
REUTERS Tumblr Aimsms to Generate Revenue | The blogging platform Tumblr is selling "sponsored" posts to advertisers for $25,000 or more, rather than traditional ads, The Financial Times reports.
Mr. Rivera has never raised outside capital for his company, which makes enough money from running sponsored company blog posts for advertisers like Microsoft, Google and Intel to eke out a small profit.
The service seems completely unrelated to the main business of PayPerPost, which pays bloggers to write posts about advertisers.
MEN Media, the parent company of the Manchester Evening News, Reading Evening Post and Surrey Advertiser, has stopped publishing personal services adverts, meaning sex ads.
According to the Wall Street Journal, ad agencies were first alerted to the problem when Facebook wrote a post in its Advertiser Help Centre saying it was introducing a new metric measuring time watched after realising that its previous measure only counting views lasting more than 3 seconds, the time a video must be seen to count as a view.
However, there are elements of a sponsored post where an advertiser can exercise control.
"It's a Trojan horse," says one, who thinks publishers are unwise to share their subscriber lists with the Post and its advertisers.
It's crowdsourcing in its essence: advertisers post a brief, and anyone – you, me, freelance writers, illustrators, art directors, film-makers, students – can submit an idea.
