Even World Cup broadcaster ITV, predicted to be the biggest corporate loser due to a possible decline viewership and advertising revenues, was proving resilient.
Failing FCC action, it's possible we'll see more unlawful viewership, not less, and when (as the kids say) pirates are the new zombies, the industry will have no one to blame but itself.
One potential measure is television viewership.
"That means it is a natural thing to think that by investing in content and putting as much money on screen as possible we can convert that into increased viewership – and that allows us to increase our share of the [advertising] pie".
I've been slipping off in my UPN viewership lately, so it's entirely possible That's So Raven has a nosy, problem-solving neighbor, but I can just see some kid staring blankly at the screen with his parents cracking up on either side, like when you'd try to watch all the old political shit on SNL when you were five.
"Our twin objectives were to engage the widest possible audience while also doing justice to the music for a more knowledgeable Latino viewership," Ms. Deane said.
There are a few possible reasons for this, but the main one is because comScore is counting video viewership differently than before.
Given the viewership of the Super Bowl, it's not surprising that marketers are looking for every possible angle to hook themselves into the game, which is why ancillary promotions keep growing like the mutant chicken heart in a 1950s horror movie.
Edelstein declined to disclose specific metrics for "Haunting Melissa," but says it viewership numbers were good enough for Hooked Digital Media to produce the sequel "as fast as possible".
Viewership was up slightly from the fourth season finale, which averaged 8.4 million viewers, so it's possible that the Phil Robertson drama drummed up some interest. .
