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By 2008, the key positives messages were that cycling 'deserves more support' (54%), is 'popular' (32.2%) and confers 'environmental benefits' (32.2%).
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But positive messages were more likely to be effective.
It's very, very hard to get positive messages across".
And some feel the positive messages whitewash entrenched problems.
We are receiving positive messages from the militants".
It's been about reinforcing those positive messages.
"It was a combination of elements, plus I liked the positive messages on the cards".
We have no story; we don't even have any strong, positive messages.
I have been surprised to receive many positive messages from colleagues.
Engaging them and creating a rapport so we can impart positive messages".
"It can be used to exploit, or it can be used to promote positive messages".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com