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Perhaps the only positive connotation of fair is even handed.
While the advertisement attempts to put forth a positive connotation of "beautiful," its execution falls short of achieving -- and perhaps even reverses -- its desired outcome.
An aspect of healthy mental functioning is the positive connotation of thoughts arising spontaneously or occasioned by external stimuli, as is demonstrated by the reversal of this positive bias in depression [1] and the protective effect of optimism for mental and physical health [2].
Still it may be that these are causative for the positive connotation of khat among female users.
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It also avoids the positive connotations of a "yes" answer.
At a slightly higher level of sophistication, it's an attempt to deny the enemy the positive connotations of its chosen appellation.
Avoiding the positive connotations of yes is being seen as a victory for those who want to persuade the UK to leave.
To a Japanese child after the war, Mr. Earle said, "a Jeep had positive connotations of a chance for chewing gum and chocolate".
At the time, the Electoral Commission did not appear to be concerned with the positive connotations of a yes option and reported: "Participants were clear that the yes and no answers were easy to understand, straightforward and unambiguous.
"The identity we have developed seeks to harness and leverage the plentiful positive connotations of 'One': first amongst many, leading from the front, singularity of vision," Wordsearch said in a statement.
As Timaeus' account proceeds, we are frequently reminded of its "likely" character,[7] and both the negative and positive connotations of that characterization should be kept in mind.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com