Sentence examples for positioning statements from inspiring English sources

The boys were presented with "positioning statements" summing up the game in different ways, like "the game that you build yourself" or "the ultimate collection" or "the game that you can play secretly anywhere".

It seems insane to even suggest this, but too often I hear positioning statements which are impossible to understand or don't connote real value to the market to which they are selling.

Such positioning statements are routine.

1. Keep all of the positioning statements in the BN handy – your tone when delivering this information is important.

However, brand positivity effects are mitigated when respondents were provided with competitive information along with target-category structure and comparative/non-comparative brand positioning statements.

The actual PC makers ( Dell and Hewlett-Packard ) try their best, but for the most part they get their positioning statements from their suppliers (Intel, AMD and Microsoft).

You start the positioning statement as follows: "Our role in the life of our customer is …".

It implies more than an old-fashioned, static positioning statement.

Use the results to develop your positioning statement and the associated corporate messaging it implies.

Use the positioning statement as the "benchmark" for any marketing activity you do.

The positioning statement has to be immediately understood by anybody using it.