Sentence examples for positioning of sub-brands from inspiring English sources

However, he also admitted that customers "lack clarity" on the positioning of sub-brands in clothing.

But in an era of increasing transparency, parent companies like Unilever can't hide behind a barrage of sub-brands anymore.

Global brands are skilled in articulating relationships, a competency that can: a) reinforce superiority versus local challengers and b) facilitate profitable management of sub-brands and new categories.

It uses one name for all of its products and services, meaning that if a problem affects one of those sub-brands, it may affect all of them.

AOL now has 1,500 people writing content across its scores of content sub-brands, we've confirmed.

"H.P. will be the surviving brand, but we're going to use the sub-brands of Compaq smartly," said Carleton S. Fiorina, chairman and chief executive of Hewlett-Packard.

"Samsung's rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution," said Alex Spektor at Strategy Analytics.

"We will continue to invest and incubate more sub-brands to serve the social and entertainment needs of different demographics.

The Company also created sub-brands to target different socioeconomic and lifestyle segments of the consumer market.

Are they in fact 'Sub-brands'?

"It's part of the global positioning of the brand".