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Positioning needs to keep competitors out, not draw them in.
Remember, a board member sits above an organisation and does not work in it, so your language and positioning needs to reflect a more elevated role where wisdom and judgement are more valued than organisational capacity to get the job done.
Traditional positioning needs lots of measurements between the target and anchors.
Senior executives need to see if their brands' positioning needs to be changed, just as Obama is making over America's image.
Furthermore, positioning needs to be looked at as a holistic effort, spanning not only value proposition, messaging and competitive strategy, but also pricing and channel implications.
The positioning needs to be more precise in robot patients because of the impossibility to adjust the position of the patient after connection of the operating ports to the robot.
Similar(53)
The positioning needed to be long-lasting and unique, which depends on the customer's expectations and services offered.
"But our position needs to be heard.
The other issue where the Lib Dem position needs clarifying is, oddly, electoral reform.
Anyone requiring a reminder of the incongruity of Radiohead's position needs only to step inside the O2's arena.
But there are times when a fundamental liberal position needs to be stated explicitly, and these are such times.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com