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"position itself as" is a correct and common phrase in written English
It can be used to describe how something or someone is being presented or perceived in a particular context. It is often used in business or marketing contexts to describe a company or brand's desired image or reputation. Example: The new luxury car brand is trying to position itself as a top competitor in the market by focusing on cutting-edge technology and sleek design.
Exact(55)
Podemos can now position itself as the real opposition.
Microsoft is trying to position itself as a leading software provider for interactive television.
Google, nonetheless, is trying to position itself as a friend of the newspapers.
Microsoft could now position itself as the only major operating system that is platform-agnostic.
Dealtime, they figured, could position itself as the Google of shopping.
"It is very good timing for Europe to position itself as a partner," Mr. Heisbourg said.
Similar(5)
"The US positions itself as a country of freedom.
With prices such as these, Bulgaria is positioning itself as the new bargain basement of skiing.
The Charles Schwab Corporation is now positioning itself as a financial adviser as much as a broker.
It sort of positions itself as your best friend, as the only one who understands you".
With this new source of funding, the UK has positioned itself as a true global leader.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com