The company said the product was positioned as an alternative, not a way to stop smoking.
The rock show, which will follow the Official Chart Show, is being positioned as an "alternative to the various Sunday night TV talent competitions".
More troubling is what this collaboration says for Netflix, first positioned as an alternative production-distribution model, now apparently throwing money after the same pointless-to-questionable content as every other studio.
"We will be watching the fate of 6Music very closely, but welcome the emphasis on this being more firmly positioned as an alternative station, with a greater depth and context to its output.
As well as encouraging users to switch to Windows XP, it contains a new music-compression format called WMA, which is being positioned as an alternative to the popular MP3 format.
Although positioned as an alternative to James Bond, the movie included a number of people who had worked on the 007 series, including producer Harry Saltzman, composer John Barry, and production designer Ken Adams.
Hanging over all the other candidates are the questions of whether Ms. Palin will enter the race, and if she does, how best to be positioned as an alternative to her.
But also another side-swipe aimed at Google — with HERE being positioned as an alternative for "companies who care a lot about their core brand and customer relationships", as Ihamuotila put it.
Positioned as an alternative soundtrack to 1969 Soviet movie, The Colour of Pomegranates, the record runs at twenty tracks, with a sound naturally, and decisively, geared towards ambience.
