He is also known to compete hard for news — and sometimes rumor — for his Web site, which he has positioned as a rival aimed at overtaking the technology news network CNet.
While this has in the past been positioned as a rival to Square, today Wernikoff pitches it differently.
China is investing $810 million into the development of Beidou (BDS), the navigation satellite system that it is positioning as a rival to the U.S.-developed GPS.
After unveiling a limited preview of Teams in November last year, Microsoft is now rolling out its collaboration and communication platform, positioned as a rival to Slack, more widely: Teams is now available, and free, for all 85 million monthly active users of Office 365, Microsoft's suite of cloud services and apps as a web app and native apps for Windows, iOS and Android.
While the CT6 will be positioned as a rival to long-wheelbase sedans from Audi, BMW and Mercedes-Benz, the size and price of the Cadillac will bridge the gap between German brands' midsize and fullsize cars.
China-based Wanda E-commerce, which hopes to position itself as a rival against Alibaba, has raised one billion RMB (about $161 million) in funding from investment funds Shengke Limited and Hong Kong Xu De Ren Dao E-commerce Investment Co. Wanda E-commerce says this quadruples its valuation to 20 billion yuan (about $3 billion).
Their coalition collapsed over Russia's invasion of Georgia - with Tymoshenko positioning herself as a rival candidate to Yushchenko in Ukraine's presidential election next year.
VALIANT German falcons versus English carrier pigeons in World War II, as rendered in computer animation by a new company, Vanguard Animation, that's positioning itself as a rival to Pixar.
While positioning itself as a rival to established carriers is an ambitious effort, it's one that has convinced a lot of investors.
"However, we consider that there is a tension between Ryanair's position as a competitor and its position as Aer Lingus's largest shareholder, and that Ryanair has an incentive to weaken its rival's effectiveness as a competitor".
