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The major methodological challenge associated with evaluating the impact of the POS legislation is that it came into force simultaneously across all regions in Scotland.
This proposes causal pathways that link together the implementation of the POS legislation with a set of short-term, intermediate and long-term outcomes which will be assessed by the various study components.
Should the evaluation find that POS legislation has an impact on brand awareness in young people, initiation into smoking and/or smoking prevalence, then this will encourage policy makers in other jurisdictions to develop and implement similar legislation.
Additional marketing audits were conducted immediately post-legislation in May 2013 to assess compliance in large retail outlets and this will be repeated in May 2015 in smaller retail outlets, following implementation of the POS legislation in smaller retailers in April 2015.
To assess the impact on the implementation of POS legislation in smaller retailers in 2015, a second baseline survey will be conducted with all pupils (S1-6) frourour study schools in February to March 2015, with repeat surveys conducted annually for two years post-implementation.
The POS legislation presents a unique opportunity to examine the impact of a public health policy and, as far as we are aware, this is the first study to robustly assess the impact of a partial and comprehensive ban of POS tobacco advertising on youth attitudes to smoking, perceived access to tobacco products and smoking prevalence.
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Cloud POS changes how businesses acquire their POS.
The data presented here were collected as part of a longitudinal study designed to evaluate the impacts of the legislation prohibiting point of sale (POS) tobacco advertising by tobacco retailers in Scotland.
In this study we assess the impact of Scottish legislation to ban point of sale (POS) tobacco advertising on young people's exposure to tobacco advertising, their attitudes towards smoking and their smoking behaviour.
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