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The bank can portray itself as a victim, and not a perpetrator.
TOP 09 seeks to portray itself as a fresher, less corrupt alternative.
Texas likes to portray itself as a model of small government, and indeed it is.
ABROAD, China likes to portray itself as a responsible power to be reckoned with.
Anxious to portray itself as an inclusive moderate movement, the Muslim Brotherhood has given its backing.
The United States likes to think of itself, and portray itself, as the land of opportunity.
On Sunday, Rasool's group sought to portray itself as more open-minded than the core leadership.
The company has sought to portray itself in recent months as the most environmentally responsible automaker.
Likewise, the NBA seeks to portray itself as a colour-blind organisation.
Its strategy has been to portray itself unabashedly as the "party of power".
The decision deals another blow to Wal-Mart's efforts to portray itself as a good employer.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com