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According to the company's chairman, Dr. Songyan Li Dr. Songyan Li, China has a healthy appetite for the "other white meat" as the world's largest pork consumer market with profitable margins.
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Pork consumers are more conscientious about specific quality characteristics of their meat than they were before.
"The cost of this is going to fall on pork consumers at some point because this is a supply issue, not a demand issue," he said, explaining that demand has stayed the same despite already increasing pork prices.
Fatty acid composition of meats is an important dietetic and health issue for pork consumers.
Korean native pigs are known for their peculiar characteristics including higher intramuscular fat contents and chewy texture, which are appealing palatability factors to Korean pork consumers.
The marbling is an important palatability factor appealing to many Korean pork consumers; however, limited numbers of genes have been identified to account for genetic variations in the trait in KNP.
Furthermore, trade in raw pig products is too widespread and decentralized, and the food chain from pig producers to pork consumers is too complex to enable regulation or enforcement of trade bans.
The federal government has doled out $150 million to purchase some of their surplus already, and last week, in testimony before the House Agriculture Subcommittee (PDF), the National Pork Producers Council (NPPC) and other groups asked the Congress to make additional direct purchases of surplus pork that consumers here and abroad don't want.
And the recent Earth Policy Institute report "Peak Meat: U.S. Meat Consumption Falling" attributes sustained drops in U.S. beef and pork consumption to consumer health and price concerns.
China is the biggest pork producer and consumer in the world and the pig industry has become the most important sector in Chinese animal husbandry [ 37].
Farmers like Mr. Dittmer resent the tactics, saying they worry that the move will be unsustainably costly for them and result in soaring pork prices for consumers.
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