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For six weeks before the European final, tryouts around the country are televised in a primetime Saturday night slot, with more than a third of the population watching.
"Instead of needing to reach 20percentt of the population watching at that particular moment, you can now reach 1percentt who will watch when they happen to have the time," said Mr. Horowitz, the industry consultant.
"There are very few, if any, big blockbuster programmes any more," says Scriven. "I was amazed, looking at some old data, that in its day To the Manor Born had half the viewing population watching it.
The 46-year-old redhead was enthroned as the first Dutch king since the 19th century on Tuesday amid just enough pomp and circumstance for the entire population watching on TV or on the giant screens erected across the squares of Holland.
"You have a large section of the population watching resources, assets being sold off to foreigners," she says.
"That's the equivalent of nearly half the world's population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day".
Similar(51)
Some 57percentt of the adult American population watched the announcement on live television, and many applauded.
"I think they said 85 percent of the population watched the game.
No subset of the population watched all of this with more satisfaction than users of the kitchen-gadget newcomer Instant Pot.
More than 7 million people, almost half the population, watched Beatrix's three-minute abdication statement on television on Monday.
Every week, 27 million adult Britons listen to BBC radio, and 85 percent of the total population watches BBC television.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com