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A cursory peek behind the curtain of innovation reveals an all-too-familiar scene of an overwhelmingly White population of innovators, entrepreneurs, angels and venture capital investors.
Marketing professor Frank Bass was among the first to theorize the process of how new products get adopted differently in a population of innovators and imitators, thereby founding an entire research tradition in marketing.
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Currently, when it comes to adopting any new technology, there is a short burst of innovators (2.5% of the population) and as popularity grows, the early adopters (13.5% of the population) will come in packs.
Comprising about 2.5% of the population, innovators tend to have high social class, high risk-tolerance, financial liquidity, and close contact to other innovators.
Research on diffusion of innovations postulated a two-step model by which innovations are adopted by a population with innovators as the individuals who adopt first, followed by others copying their behaviour [ 16, 17].
These are to provide access and connectivity to underserved populations, digital skills training to help people get jobs and start businesses, and education to the next generation of innovators, through greater access to computer science education for youth.
A community of innovators.
PopTech is a "community of innovators".
"Pixar is a studio of innovators.
A new wave of innovators is following his injunction.
Averages are the enemies of innovators.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com