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For years, winemakers and marketers have been frantically popularizing their products, shedding the chateau image and embracing a blue-collar beer aesthetic.
For publishers, Notify creates a way for them to send push notifications without building and popularizing their own app.
With camera-based solutions costing an upwards of $100,000, ShotTracker's stakeholders are more preoccupied with popularizing their product across all levels of play, delivering a cost-effective alternative for AAU ball, youth camps and even kids working on their shooting form at home.
Technology companies have embraced original content in recent years, with Netflix and Amazon backing original TV shows in the hope of popularizing their platform.
Like similar initiatives undertaken by other U.S. orchestras that have discovered the benefits of popularizing their commodity, the series' stock in trade includes programs shorter than regular subscription concerts; musicians dressed not in formalwear but in mufti; personal remarks delivered from the stage by conductors and players; and post-concert meet-and-greet receptions.
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The movie "Chariots of Fire" popularized their critique.
They've popularized their ideas in a book titled Connected.
Proponents in both camps hope that video game players will popularize their formats.
The author of numerous books and articles on postmodern, Vygotskian, and performatory psychology, he and his colleagues worked to develop and popularize their breakthrough discoveries about human development.
Another reason is that scientists and engineers frequently use terms such as "beautiful", which would otherwise be typical indicators of aesthetic appreciation, to express epistemic or functional approval or to popularize their activity to a broader public.
(The new "Common Core" standards are a disappointment in this regard). Second, we must face the fact that while scientists have armies of journalists eager to popularize their work, we humanists will get nowhere unless we write books that non-experts can read with pleasure.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com