Apple's iTunes software helped popularize online music, only to watch streaming services like Spotify and Pandora create compelling alternatives.
The examples are numerous: the Khan Academy offers free online instruction in mathematics and other topics, and Coursera and other companies have popularized online courses for millions of users.
Here we apply our framework to test the widely-held proposition that Donald Trump's divisive 2016 campaign and election has popularized online hate speech and white nationalist rhetoric in the American Twittersphere.
iTunes helped popularize online music ownership, yet Apple didn't attempt to trademark "Music Store".
Through all of this, we have yet to see any real movement from the one company with the clout to dominate and popularize online storage: Google.
Social media political trailblazers have almost universally been Democrats: Howard Dean pioneered online fundraising, Obama popularized online coordination, and The Huffington Post (owned by TechCrunch parent company, Aol) was an early adopter of reader-generated blogging.
Swisher insists that AOL deserves a place in history, at least, "by popularizing the online experience" over the telephone.
Invaluable's software, including its online bidding technology are being used on eBay, while eBay – somewhat ironically, given it popularized the online auction in consumer culture – is delivering access to its large user base of 149 million active buyers.
EBay, of course, has popularized the online auction model and is still the biggest operator of such a site.
